We’ve been working with physical and non-digital interfaces for some time now and have put a focus on analyzing behavior and using behavior itself to communicate. We’ve also learned to acquire, manage and share the knowledge that needs to be communicated. So we’re going through a process of convergence of these 3 beliefs.
With this as our framework we either interpret a user’s behavior and make the most out of it, turning it into a digital input and creating a more intuitive linkage with the content. Alternatively we take the physical content – typically an object, a building, even a person - which we insert in a digital context, creating a virtual reality shaped by the user’s behavior. These abstractions define the current purpose of interaction design, and this new approach gives new meaning to the atmosphere of space and consequently to the users experiences. Independently of how mind blowing the technology is - or the creative use we make with it - we must always focus on content and users.

Pedro Cardoso has been Art Director at YDreams since 2006. Prior to this he worked as a graphic design teacher, founded the Design Company Atelier Formas do Possivel and realized a two year long touristic project devoted to the promotion and investigation of Historical Portugese villages through a geographical information sytem, graphic design and photography. Since 1992 Pedro has been working as a photographer for a number of magazines. He holds a degree in Communication Design from the Universidade Clássica de Lisboa.

YDreams is a global company that is redefining the concept of interactivity. Over the last few years we have been paving the way for new tendencies in interaction technology and design by developing full-scale interactive environments and products. From our headquarters in Lisbon (Portugal) and our offices in Austin, Barcelona, São Paulo and Rio de Janeiro, we developped in the last 10 years more than 600 projects in 25 countries.

Today's museums are a breeding ground for new interaction devices and techniques. Camera tracking, interactive floors and multitouch devices are examples of this. Interfaces need to take into account short dwell times and personal space issues and still deliver actual information to the visitor. The talk will cover practical interaction design and the technologies that we use to deliver the exhibits, including a short look at libavg, the open source framework used and sponsored by Archimedes Solutions.

Ulrich von Zadow is Head of Software Development at Archimedes Solutions. He holds a Diploma in Computer Science and has more than a decade of experience in the field of interactive exhibits.

ArchiMeDes has been developing and building exhibitions for museums, science centers and enterprises since 1996, with some of the exhibitions reaching millions of visitors. Exhibits include face and gaze tracking and a virtual wind channel as well as several multitouch tables.

The new Augmented Reality is a brief introduction of the innovative technology behind AR illustrated by some examples of metaio's recent industry, marketing and end-consumer projects done for customers all over the world. Specific production workflows and design guidelines for AR are demonstrated and discussed. A first glance into the exciting future of AR closes the presentation.

Philipp Kratzer, 3D-Freelancer from 2007-2009 before working for metaio as technical presales and 3D-Artist for AR. Attended for 5 years a technical college for electronics and informatics. Followed by 3 years of academic-studies at the SAE-Institute for Film and 3D-Animation in Vienna, graduated in 2009.

As a pioneer in the area of augmented reality technology, metaio develops software products to allow visual interaction between the real and virtual world. Augmented reality lets you place 3D animations and contents directly into live video streams, but also supports the seamless integration of images from the external user environment.

A retrospective covering the 35 year history of ILM. Focusing on the various trends that have impacted the industry both creatively and technically, and how we can learn from these trends in looking towards the future.

The panel will discuss the global production initiatives of Lucasfilm and Industrial Light & Magic. The main themes of the discussion will include accessing top-notch global talent, fostering cutting edge creativity through long-range supervision and collaboration, all while providing a competitive value to the client. The panel will be comprised of Lucasfilm’s Director of Global External Production, an ILM Executive Producer, a key creative from Lucasfilm’s Singapore studio and the Owner/GM of one of Lucasfilm/ILM’s strategic partners. This is an unprecedented look at the inner workings of one of our industries premiere studios.

The worlds of animation, visual effects and post-production have changed dramatically over the last few years, driven by growing demand, as well as a new decentralized model for production, and a whole new palette of tools that allow filmmakers to draw upon global creative resources – often in “real time.” Now we find a world where the creative filmmaker is at the center of the universe - with an ability to call upon talent from around the world, almost without restrictions.

With more than 95 years of experience in entertainment innovation, Technicolor serves an international base of entertainment, software, and gaming customers. The company is a leading provider of production, postproduction, and distribution services to content creators and distributors. Technicolor is one of the world’s largest film processors; the largest independent manufacturer and distributor of DVDs (including Blu-ray Disc); and a leading global supplier of set-top boxes and gateways. The company also operates an Intellectual Property and Licensing business unit.

From visionary director Tim Burton, comes an epic 3D fantasy adventure “Alice in Wonderland” a magical and imaginative twist on some of the most beloved stories of all time. The prospect of being able to put his own fresh spin on such a timeless classic as “Alice in Wonderland” was impossible for Tim Burton to resist. He turned to five-time Academy Award®-winner Ken Ralston and Sony Pictures Imageworks to create the magical world and characters of underland. Using a mixture of visual effects techniques, including actors shot against green screen, completely synthetic environments, all CGI characters, as well as stereo 3D, “Alice in Wonderland” showcases filmmaker Tim Burton’s vision in a unique, richly detailed way.

Join Ken Ralston and Imageworks’ animation director David Schaub as they take you through a remarkable odyssey from initial conversations with the director, through design and final production. Imageworks produced nearly 2000 shots in both 2D and stereoscopic 3D.

Ken Ralston serves as the creative leader at Sony Pictures Imageworks. Ralston’s title is senior visual effects supervisor, but that doesn’t even begin to capture his importance to Imageworks and the entire field of visual effects. His five Academy Awards® plus two additional Oscar® nominations attest to the respect Ralston has earned from peers and audiences alike for his unique insights into dramatic development and unparalleled mastery of visual effects technology. Ralston most recently served as the senior visual effects supervisor on director Tim Burton’s film, “Alice in Wonderland", for Disney. In this capacity he oversaw the extensive imagery and animation being produced at Imageworks. Ralston worked with senior visual effects supervisor Jerome Chen and director Robert Zemeckis on "Beowulf" and prior to that on "The Polar Express". For close to two decades previously, Ralston was visual effects supervisor at Industrial Light & Magic. Ralston is renowned for his work as visual effects supervisor on "Star Trek IV: The Voyage Home", "Star Trek III: The Search for Spock" and "Star Trek II: The Wrath of Khan".

David Schaub, animation director at Sony Pictures Imageworks, has worked in the animation and visual effects industry for more than 15 years. Schaub most recently served as the animation supervisor on Tim Burton’s “Alice in Wonderland" for Disney. Prior to “Alice in Wonderland", Schaub served as the animation supervisor on "I am Legend". He received a VES nomination for his work in the film. In 2007 he completed production as the animation director on the Academy Award® nominated film for Best Animated Feature "Surf´s Up", Sony Pictures Animation’s second all-CG feature-length animated film. Since joining Imageworks in 1995, Schaub has served on a number of notable projects as the animation director, including the Academy Award® nominated film "The Chronicles of Narnia: The Lion, The Witch and The Wardrobe".

Sony Pictures Imageworks Inc. is the Academy Award® winning, state-of-the-art visual effects and animation unit of Sony Pictures Digital Productions. The Imageworks production environment supports live-action visual effects and character animation, all-CG animation, and Imageworks 3D stereoscopic. Imageworks’ most recently completed projects include “Alice in Wonderland”, "Cats and Dogs 2", " 2012", "Cloudy with a Chance of Meatballs", "G-Force", "Watchmen", "Valkyrie", "Body of Lies", "Eagle Eye", "Hancock", "Speed Racer", "Beowulf", and "I am Legend". The company is currently in production on "The Green Lantern", "Zookeeper", Aardman Animations "Arthur Christmas", Sony Pictures Animations "Hotel Transylvania", and the live-action/animation "Smurfs", in association with Columbia Pictures.

Setting out from the sunny shores of the storyworld Barda, Martin Rauff will share some of the experiences and design concepts that went into managing and creating the world behind a childrens brand that is in its 4th season and extends across TV, improvisation, real-life events of 10000+ attendees, web and beyond.

Martin Rauffis the founder of Baaring Stories, a narrative studio that focuses on worldbuilding, gamedesign and crossmedia storycontent. Originally trained as a musician, he comes from a story-background in roleplaying. The intersection of control and anarchy that is found in skilled improvisation remains a source of inspiration and interest to him.

Over the last few years the entertainment industry has grown hungry for content that transcends across platforms. With this desire we find ourselves on a journey to discover what this actually means in terms of production and process. This session is a chance to hear the mistakes, successes and general ramblings of a company venturing into the brave new unknown.

Daniel Efergan is Creative Director of Digital at Aardman Animations. That means he gets to spend a lot of time doing fun things like making games, nurturing online communities and solving other peoples’ digital problems.

Digital is the newest department within Aardman Animations with a mission to take some of the warm and creative imagination that informs Aardman’s film and TV production and direct it into new online entertainment products for other clients and as well as its own properties.

Anita Ondine will present an approach to developing multi-platform content, using Seize the Media's next feature film "HIM" as a case study. Anita will first outline general principles, then give specific examples on designing the story architecture, character mapping, creating a storyworld bible and developing story hooks that tie all elements of the immersive experience together.

Anita Ondine grew up in a creative household. An early love of story transformed into a career in intellectual property law. After a decade in law and business management, Anita returned to her storytelling roots, is currently writing and producing and is CEO of Seize the Media.

Seize the Media is a market leading transmedia production company dedicated to the development, production, distribution and marketing of transmedia works. Seize the Media develops original transmedia programs as its own or as co-productions and provides creative services, consulting and production assistance to media companies in support of their transmedia strategies.

With the incremental convergence of media, we are seeing an increase in multi-platform content development. Yet developing and producing 360º Content is too complex and the projects often too large to be handled by one production company only. Thus there is a need to bring together players from the different sectors of the media industry – film, TV, games, mobile and internet – for a new kind of co-operation: the crossmedia co-production.

At the 360° Co-Production Market artist and producers present their crossmedia concepts to a high profile audience. Visitors are requested to register at the entry of the presentation room

Ene Katrine Rasmussen is the Head of MEDIA Desk Denmark and holds a Master degree in film studies from Copenhagen and Paris University 1993. In 1994-1995 she was employed as a programme manager at a local community TV-station (Vesterbro Lokal-TV). In 1996 she started working at the Danish Film Institute as a Production Coordinator at the Film Workshop. During her 8 years at the Film Workshop she was involved with a large number of film productions. Mostly shorts and documentaries, but also a few feature films and interactive productions. She also experienced organizing workshops and seminars. In 1999 she worked on an educational TV production for DR TV and in 2004 she worked 3 month at TV2 Sales. She's an EAVE graduate from 1997. Since February 2009 she has worked as head of the Danish MEDIA Desk advising producers on MEDIA funding, doing information work and organizing seminars on film financing, games and cross media.

As a result of the call for projects, six out of 20 submissions have been selected and will be presented by their teams:

Mortal Coil Media with YALLAH! Underground
A non-fiction project exploring the cultural underground movements in the Middle East, making use of film, television and the internet

Eyeworks Fiction with Feuersee
A mystery drama unfolding on television, in the internet and on mobile devices

Filmtank with Conquest of the Globe
A historical journey featured on television and game platforms integrating animation

Agent Blank with Being Jo Sapien
A reality show on televison and social media platforms based on user generated content

Witchfactory with After Dark
A fictional, transmedial universe materializing in the form of comics and novels in books, games and communities in the internet and on mobile devices as well as serial content on television

Fullscrn film with Lost in Lima
A mysterious television and web series enhanced by tweets and video messaging

Why limit yourself to 2D in the browser when you can use 3D, webcam motion detection and massive projectors to invade the real space all around you? Seb shows how you can put the fun back into digital.
Whether through Flash games,projects that involve the wider digital community, or public art installations (see "Pyrotechnics for the People").

Seb Lee-Delisle has been working in digital media for over 15 years and is the founding partner at award winning digital agency Plug-in Media. His work has pushed the boundaries of what is possible in Flash, and has received many accolades including a BAFTA for the Plug-in Media project "Big and Small". As a member of the Papervision3D team, he is an expert in Flash 3D. He is regularly invited to speak at conferences, and has presented at iDesign, FITC, FlashForward and many others. He manages "FlashBrighton", a Flash platform user group.

Plug-in Media is an innovative digital media production company that uses cutting edge technology to deliver engaging, interactive entertainment experiences.

10/GUI creator Clayton Miller takes an unconventional look at the history of the UI and how people are striving to advance the state of computer interfaces (himself included). The 10/GUI project will be covered, followed by some new ideas on how to further iterate its conventions and bring it closer to realization.

Clayton Miller is an American graphic and interaction designer from the Chicago suburbs. A longstanding fascination with design, interfaces and the visual arts set him on the path to interaction design, where his propensity for experimentation led to the creation of 10/GUI.

10/GUI is an independent, experimental project to advance the state of the desktop UI with concept models that leverage new technologies through human-centered design.

With Flash® CS5 you will be able to develop applications for many different mobile devices, not only for iPhones. In this session you will be guided through all neccessary steps, such as creating developer accounts, managing certificates, using the mobile APIs, testing your app and finally submitting it to the different stores.

Florian Feiler has been working with Flash® since the early days of ActionScript. After studying Multimedia at the SAE Technology College in Munich he went to Plan.net, a division of the Serviceplan Group. Since 2006 he is responsible for the whole Flash Development Team there, which has a strong focus on creating Rich Internet Applications.

Plan.net is one of the leading agencies in Germany for innovative and efficient digital campaigning. Having an integrated 360º communication expertise makes us your perfect partner for successful national and international digital communication. Plan.net is ranked the No. 3 top agency both in „newmedia“ (by w&v) and „creative“ (by Horizont).

An insight on the creative process, step by step, and visualization of some projects developed in the studio for Web and TV.

Nikodemo Animation founded in 2005 is specialized in producing cartoons not intended for a child audience which was a completely new concept for this sector in Spain. They put into practice a novel form of bringing to light and disseminating their main projects by posting them on the internet in a free to watch format.

Brands such as Warner, Paramount, Random House, Adobe, Ogilvy & Mather, Wunderman, Vodafone, Y&R, Coca-Cola, RedBull, Telefónica, L'Oreal, Quiksilver or Eastpak have opted for Nikodemo to handle their communication campaigns. They were pioneers in creating the biggest independent video producers group in Spain: www.nikodemo.tv and the first on-line festival: www.websereiesfestival.com.

Raúl Escolano (Barcelona, 1977) has a broad experience spanning 12 years in the world of communication and new technologies. In 2005 he founded Nikodemo together with his business partner Niko.