Marientina Gotsis, Director, USC Creative Media & Behavioral Health Center
Gotsis has a broad background in arts, design, and virtual reality with a special interest in interactive entertainment applications for health, happiness and rehabilitation. She also teaches courses and supervises students on design and evaluation of games, mobile media and virtual reality applications in health. She is co-founder and director of the Creative Media & Behavioral Health Center (CMBHC), an organized research unit between the School of Cinematic Arts and the Keck School of Medicine.
Gotsis and her teams have developed interactive experiences and products to help increase literacy and public awareness, change behavior, and improve assessment and treatment techniques with funding from the National Institutes of Health, Robert Wood Johnson Foundation, Norlien Foundation, Department of Education, Department of Defense, Children’s Hospital Los Angeles and the Shafallah Center for Special Needs Children. Her students have created award-winning work that has been showcased at Serious Games, IndieCade, Games for Change, ACM Siggraph and won awards by Unity, Steam, and the USDA.
Gotsis has lectured about her research and practice at Apple and Karten Design, presented findings at ACM, IEEE and HCI journals and conferences, as well as medical and public health outlets. She has been an invited think-tank participant at the White House, the Institute For The Future and various NIH/NSF/EU-funded workshops.
She earned a BFA in Photography/Film/Interactive Media and an MFA in Electronic Visualization from the Electronic Visualization Laboratory (EVL) at the University of Illinois at Chicago (UIC) where she was a research assistant on large-scale computing efforts for networked virtual reality (VR) sponsored by the National Science Foundation.
The USC Creative Media & Behavioral Health Center (CM&BHC) is an organized research unit between the School of Cinematic Arts and the Keck School of Medicine. The center's mission is to increase public awareness of critical issues in mental health and behavioral science and to provide hands-on creativity-based educational opportunities for health researchers and practitioners.
The center is an incubator for innovation in the use of entertainment applications at the intersection of behavioral science, medicine and public health. CM&BHC produces original transmedia storytelling entertainment products using emerging technologies, disseminates center products through established and novel commercial distribution channels, academic venues, scientific outlets and government organizations, seeks rigorous scientific evaluation of impact and effectiveness from partners, advisors and outside consultants, provides mentorship and collaboration opportunities to USC faculty, students and alumni and acts as catalyst for evolving partnerships.