For years, Second Story has been creating experiences which play out in the realm where the physical and digital worlds meet. It is here that the narrative of a space or collection can be brought to bear and visitors can find themselves engaged in the content that surrounds them in new ways. When the digital and physical elements are balanced and incorporated into an experience effectively, the environment feels more responsive to the visitor’s journey, resulting in a more significant and longer lasting impression of their visit. We provide a unique insight into the methods that help artists, curators and even shopkeepers captivate their audience in a meaningful and participatory way at the crossroads of technology and place.
Second Story, part of SapientNitro, is an innovation center pioneering new interactive experiences. We push the boundaries of storytelling for brands and institutions across digital channels—web, mobile, and installations—empowering audiences to connect and share.