Stuttgart, Germany
April 24 - 27

Program 2017


MAXON Computer GmbH

The Mill in Motion - a wide spectrum of projects

Will MacNeil (The Mill)

Motion Design at The Mill covers a wide spectrum of projects, ranging from title sequences to data-driven web films and everything in between. Mill Art Director Will MacNeil will highlight several recent ground-breaking projects and share some of the challenges his team faced while making them.

Will MacNeil

Will MacNeil, Art Director, The Mill,

Will MacNeil is an award-winning motion graphics designer and animator, and currently an Art Director in The Mill's Design department in London. He works across a broad range of projects including VR, installations, music videos and commercials.  His recent clients include Lush, Vue Cinemas and British Telecom. Will regularly speaks at industry events, most recently traveling to Tokyo to present for MAXON at the CGWorld Creative Conference.

The Mill is a world-leading, global content creation studio based in London, New York, Los Angeles and Chicago. For over 26 years we have collaborated with our clients to bring their ideas to life in VFX, digital and design projects for the advertising, games and music industries.

We pride ourselves on forming partnerships with the world’s best agencies, groundbreaking directors, creative firms and visionary brands built on creative excellence and cutting-edge technologies.


A little bit about The Mill


The Mill is a world-leading, global content creation studio with a talented team based in London, New York, Los Angeles and Chicago. 

For over 26 years The Mill has collaborated with clients to bring brave ideas to life across VFX, digital and design projects for the advertising, games and music industries. 

The Mill prides itself on forming partnerships with the world’s best agencies, ground-breaking directors, creative companies and visionary brands built on creative excellence and cutting-edge technologies. 

The Mill is consistently recognized by peers and clients for delivering outstanding work and has earned the most prestigious industry awards including, Cannes Gold Lions, an array of D&AD Pencils, APA’s, British Arrows, AICP's, CLIOS and VES Statues to name a few.

For more information, please visit

MAXON Computer GmbH is a developer for 3D graphics software, offering professional 3D modeling, painting, animation, and rendering solutions.

MAXON's product line is centered around its core applications Cinema 4D, a leading animation package for media production, and BodyPaint 3D, its pioneering 3D painting package. These award-winning applications are renowned for their ease of use, quick workflow, fast rendering and unmatched integration into leading compositing applications, such as Adobe After Effects and Apple Final Cut Pro. Additional exchange options for leading VFX tools enable artists to integrate Cinema 4D into almost every existing production scenario and benefit from its powerful tool set.

Cinema 4D and BodyPaint 3D have been used extensively in the advertising, film, television, science, architecture, design and other industries.

MAXON Computer was founded in 1986, and has offices in Germany, USA, United Kingdom, Canada, France and Japan. MAXON products are sold in over 70 countries worldwide.

For additional information on MAXON visit

FMX is funded by the Ministry of Science, Research and the Arts and the Ministry of Economic Affairs, Labour and Housing of the State of Baden-Wuerttemberg, the City of Stuttgart and the MFG Film Funding, taking place in cooperation with VES Visual Effects Society, ACM SIGGRAPH and the World Building Institute, supported by Animation Media Cluster Region Stuttgart (AMCRS), AMD, AutodeskBackstage, Epic Games and Mackevision. FMX is an event by the Filmakademie Baden-Wuerttemberg, organized by the Animationsinstitut, hosting the Animation Production Day (APD), a joint venture with the Festival of Animated Film Stuttgart (ITFS).