Stuttgart, Germany
April 24 - 27

Program 2017


Case study: The creative process of Netto & The Easter Surprise

Ashley Tilley (The Mill)

Taking an in-depth look behind the curtain of the creative process bringing the origins story of the Easter bunny to life.  The Mill+ was commissioned to produce this 1:45 commercial and this talk will guide you through the process of taking this idea from the initial script and character sketches all the way through the production to the final film.  Touching on Character design, the Shoot, on set data capture and reference, CG character development, performance animation, photo real lighting, and finally compositing and grade.

Ashley Tilley

Ashley Tilley, Modelling and Texturing Supervisor, The Mill,

Ashley Tilley, Modeling and Texturing Supervisor


Ashley Tilley is a Modeling and Texturing Supervisor at The Mill’s London studio, with a primary background film VFX and commercials.

His three most recent pieces of work include Netto 'The Easter Surprise', Halifax 'Thunderbirds', and award-nominated Waitrose 'Coming Home’.

Additional notable works include B&Q 'Let's Create', the award-winning Opel 'Racing Faces', and SSE 'Neon House'.

Ashley proudly lists game cinematics, animated features and illustration for print under his additional experiences and skills.


A little bit about The Mill


The Mill is a world-leading, global content creation studio with a talented team based in London, New York, Los Angeles and Chicago. 

For over 26 years The Mill has collaborated with clients to bring brave ideas to life across VFX, digital and design projects for the advertising, games and music industries. 

The Mill prides itself on forming partnerships with the world’s best agencies, ground-breaking directors, creative companies and visionary brands built on creative excellence and cutting-edge technologies. 

The Mill is consistently recognized by peers and clients for delivering outstanding work and has earned the most prestigious industry awards including, Cannes Gold Lions, an array of D&AD Pencils, APA’s, British Arrows, AICP's, CLIOS and VES Statues to name a few.

For more information, please visit

FMX is funded by the Ministry of Science, Research and the Arts and the Ministry of Economic Affairs, Labour and Housing of the State of Baden-Wuerttemberg, the City of Stuttgart and the MFG Film Funding, taking place in cooperation with VES Visual Effects Society, ACM SIGGRAPH and the World Building Institute, supported by Animation Media Cluster Region Stuttgart (AMCRS), AMD, AutodeskBackstage, Epic Games and Mackevision. FMX is an event by the Filmakademie Baden-Wuerttemberg, organized by the Animationsinstitut, hosting the Animation Production Day (APD), a joint venture with the Festival of Animated Film Stuttgart (ITFS).